NEW YORK, March 4, 2020 /PRNewswire/ — PulsePoint, a programmatically-powered technology company using real time data to transform healthcare, announced record annual growth of its programmatic health platform, Life by PulsePoint™. PulsePoint’s overall growth strategy capitalizes on its unique strengths and recent investments in health data and technology. Highlights include 200% revenue growth, with self service representing over 50% of total spend on the platform, working with 80% of the top 25 health agencies and 10 of the top 12 Life Science companies.
The Life platform is powered by Genome by PulsePoint™, a specialized health data technology which creates a unique and precise view of health audiences across hundreds of millions of health endemic and non-endemic web pages and mobile apps. PulsePoint’s proprietary health and patented contextualization technology provides access to 91% of the US digital population, 98% of health care professionals and over 4,000 health segments.
“2019 was a breakout year for PulsePoint with the market validating our health thesis. PulsePoint has developed a suite of products that are solving the legacy challenges for the long underserved healthcare industry,” said Sloan Gaon, CEO of PulsePoint. “Our growth was driven by continued investments in verticalized and automated marketing technology with a focus on health data and health data segments, which enable us to drive results for our DTC and HCP businesses. We are fully leveraging these competitive advantages to solve big problems and an ever evolving new set of market challenges for payors, providers, life science and medical device companies in 2020.”
We are a technology company using real time data to transform healthcare. Through machine learning and programmatic automation, we interpret the hard-to-read signals of the health journey to understand the connection points between relevance and engagement. We do this by unifying real-time Digital Determinants of Health™, offline and clinical data to create a unique and precise view of health audiences, that refines, improves and increases its view over time. Visit www.pulsepoint.com for more about the company’s technology and award winning culture.
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